Using Social Media today
The internet never sleeps and every platform you offer online gives your business a virtual 24-hr showroom. This allows potential customers to research your product or service after business hours, and in the privacy of their own home. Providing an online presence not only gives a customer access to your key messages and services but also allows customers to interact with the quality of our posts. Your web and platform presence reaches out to huge audiences who pass by your virtual doorstep or who are signposted directly. Lastly, you are “Brand Building” which in turn allows you to build the customers trust in your product or services.
From a strategic point of view, use your online platforms to Attract, Engage, Signpost and follow up.
The Top Tip is in the word SOCIAL…
- Show Off Your Brand
Create a Social Media presence, engage with your audience, show the value of your product and think about what brands you follow and what makes them follow you? Do not become a robot just drip-feeding to a timeline, consider quality, content and approach. Be social, share your experiences and put your own personality behind it.
- Organic Posting
Once you have identified your tops posts, consider paid ads and boosted posts to promote them, put your money behind what works. This will then allow a bigger audience to see your successful posts and you will get more value for your money.
- Content Delivery
Create more than one shareable item to signpost your traffic. Consider a video, a good news story or a quality jpeg flyer to accompany one another, so if one fails the other will deliver.
Ensure your digital content is always of the highest quality, branded and easy to follow.
Attract and engage with your customers. Be social, leave comments, share and leave reviews to show you can interact and have an opinion. Allow your platforms to become a tool for providing customer service, engagement and an additional point of contact.
Do not over stretch yourself by creating too many platforms. Create 2-3, giving them time and effort will give you the best return on investment. Consider your strategy and where to signpost your audience, plan and be passionate about your goals.
Above all else remember be SOCIAL