Monthly Archives: May 2018

SAC Kirsten Tulloch – 4624 Squadron, RAF Brize Norton


Tulloch photo
Why did you become involved?
 
I have always been a naturally energetic and adventurous person and I like a challenge. At the age of 49, single, and with my kids grown up, I was looking for something new, different and really challenging, something worthwhile that would get me out and about in my spare time, without spending a lot of money! I got chatting to the personnel on the recruitment stand at RIAT in 2014 and I could see immediately that an RAF Reservist role could tick all the boxes for me. Encouraged by my older brother (ex-Royal Navy) I signed up!
 
What have you gained / experienced?
 
I have gained a completely new skill set, made many new friends and travelled across the world to loads of interesting places – basically, all the goals I set out to achieve when I signed up!
 
What has been the best part of being involved?
 
Meeting new people, travelling all over the world and making lifelong friends, but absolutely also the immense respect that my role a s a Reservist Mover has generated amongst my family, friends and work colleagues, a number of whom have been inspired to get out and do more themselves! I am extremely pleased that one of my sons has since joined the RAF!
 
There have also been numerous opportunities for adventure training. Most recently I participated in Ex Vixen Eagle, which involved cross country skiing, an exhausting but thoroughly enjoyable experience!
 
What has been the biggest challenge / something you had to overcome?
 
Learning the role, gaining enough knowledge and confidence to work comfortably in a different, high pressure environment, the time commitment necessary and maintaining a good work/life balance… it’s all a continuous challenge, but that’s why I love it!
Advertisements

Why be SOCIAL on Social Media


Using Social Media today

The internet never sleeps and every platform you offer online gives your business a virtual 24-hr showroom. This allows potential customers to research your product or service after business hours, and in the privacy of their own home. Providing an online presence not only gives a customer access to your key messages and services but also allows customers to interact with the quality of our posts. Your web and platform presence reaches out to huge audiences who pass by your virtual doorstep or who are signposted directly. Lastly, you are “Brand Building” which in turn allows you to build the customers trust in your product or services.

an-intro-to-social-media-for-business-1

From a strategic point of view, use your online platforms to Attract, Engage, Signpost and follow up.

The Top Tip is in the word SOCIAL…

  1. Show Off Your Brand

Create a Social Media presence, engage with your audience, show the value of your product and think about what brands you follow and what makes them follow you? Do not become a robot just drip-feeding to a timeline, consider quality, content and approach. Be social, share your experiences and put your own personality behind it.

  1. Organic Posting

Once you have identified your tops posts, consider paid ads and boosted posts to promote them, put your money behind what works. This will then allow a bigger audience to see your successful posts and you will get more value for your money.

  1. Content Delivery

Create more than one shareable item to signpost your traffic. Consider a video, a good news story or a quality jpeg flyer to accompany one another, so if one fails the other will deliver.

Ensure your digital content is always of the highest quality, branded and easy to follow.

  1. Interaction

Attract and engage with your customers. Be social, leave comments, share and leave reviews to show you can interact and have an opinion. Allow your platforms to become a tool for providing customer service, engagement and an additional point of contact.

 

  1. Limits

Do not over stretch yourself by creating too many platforms. Create 2-3, giving them time and effort will give you the best return on investment. Consider your strategy and where to signpost your audience, plan and be passionate about your goals.

 

Above all else remember be SOCIAL